COPYWRITING
Here are some samples of my copywriting work. After decades of writing for all sorts, these days I can turn my hand to any brand.
“When it comes to Aussie rules, there’s plenty of them.
This applies to long service leave and annual leave allowances, just like other aspects of Australian employment practice.”
BREX: SPOTIFY AD CONCEPTS AND SCRIPTS - US MARKET
“Mid-market isn’t middle of the road. It’s not a halfway house. It’s not pickle in the middle. It’s not glass half full.
Mid-market is the sweet spot. The just right. Just like Brex.”
BMW: ALWAYS ON FACEBOOK ADS
“Design that provokes a reaction. Feel the edge in the BMW 4 Series Coupé, made for independent thinkers.”
MALTS.COM: EMAIL NEWSLETTER
“Dram good offers – made for you.”
FAIRE: SEO BLOG
“Eco-friendly packaging isn’t merely nice-to-have greenwashing these days but the hallmark of an ethically responsible business.”
MINI: THE MINI EDIT NEWSLETTER
“Finally... Summer is a GO. It’s time to escape the hubbub and have an adventure. We’ve got Big Days Out beyond the predictable holiday hotspots, ideal for experiencing the country in a new light.”
RUSSELL-COTES MUSEUM: ALPHONSE MUCHA NEWS RELEASE
“Mucha is renowned for his distinctive and still influential style which explored feminine beauty through advertising, magazines and, even, biscuit tins.”
SHOPIFY PLUS: UK CULTURAL CONSULATION, LINKEDIN & FACEBOOK ADS
“Shopify Plus makes 1 billion automated decisions every month, so you don't have to. Heavy lifting? We're here for it.”
TOMMY HILFIGER: SNAPCHAT & INSTAGRAM ADS
“Don’t sit on the sidelines. Use your creativity and compassion to make all voices heard. If not you, who? #tommyhilfiger”
“This is the biggie. Keeping customers happy is what CRM is all about. And personalisation is a great way to make that happen.”
