SUNSHINE THINKING...

Copywriting | Branding | Transcreation

(and everything else under the sun)

Hello sunshine!

Hey there, I’m Charlotte. Here to brighten up your day.

An adventurous working lifetime has culminated in doing the freelance travelling the world thing. And I’m loving the sun-drenched cliché.

I like nothing more than sparking my grey matter and getting my head round a thorny problem. Shining a light on what makes people tick and how brands can connect with them in meaningful ways. From a strong PR and marketing background, I consciously moved into creative advertising. Now I’m looking through a wider lens, creating overarching campaigns and positional strategic work.

A writer through and through, I enjoy tailoring copy and adding the occasional flourish when needed. Cultural consultation and adapting global brands locally is my bread and butter, specifically transcreation and proofreading into different English-speaking markets. Finding a clear way to communicate complexity is utmost in my mind when delivering on a brief. Zooming in on the client’s needs in order to produce a bit of alchemy.

Harnessing creativity is fun. Seeing innovative projects through to completion with a measurable impact is what it's about. Collaborating with teams who are supportive and empathetic is the absolute bee's knees. Life can be unexpected at times and a little kindness (and a lot of levity) makes all the difference.

Sound like all this flannel could be a good fit for you? Feel free to say hello.

Contact me

Fun stuff

Engineering with yarn knitter and crocheter

Cold water swimmer

Fledgling comedian trying to be funny on a mic in front of strangers

Proud ME/CFS life liver

Brighton Rockers roller derby rookie

Occasional podcaster

Estoy intentando aprender español. ¡Ojala!

In the before times, I was my website namesake DJ Chaka Kant (“I play ridiculous music, therefore I am.”)

Skills

PROJECT

Trello

Slack

Elegantt

Microsoft Office

AUDIO

ProTools

Adobe Audition

ENPS

SAP

Cartwall

DESIGN

Adobe Photoshop

InDesign

Adobe Acrobat

Premiere Pro

ONLINE

WordPress

CMS

Tumblr

Hootsuite

Squarespace

Work

Freelance

MediaMonks

Cultural consultation, copywriting and transcreation for global agency across brands such as BMW, MINI, Tommy Hilfiger, Faire, Hilton Hotels, Brex, Philips, Expedia, Shopify and the European Commission.

Oliver Agency

Cultural consultant, PSD2 roll-out and copywriting for global clients including PayPal, adidas, Knorr, Turkish Airlines, Zendesk and Honda.

Funny Mummies
Produced and launched the brand look and sound for this comedy parenting podcast. Rebranded their accompanying comedy events club, Screaming With Laughter.

Nice N’Spiky Comedy
Design, copy and promotion for bespoke comedy production company.

Healthy Food Brands
Brand development and marketing lead working on Clif Bar, Urtekram, Free and Easy, Rayner’s and Dr Bronner’s.

Landmrk

Established the project management system for this geo-location content specialist startup.

BJ Sherriff

Delivered eye-catching PR, marketing and social media plans for this international beekeeping clothing business.

Permanent

Bournemouth Tourism

Marketing and publicity lead across cultural and heritage brands such as Bournemouth Arts by the Sea Festival, Bournemouth Air Festival and Russell-Cotes Museum. Managed, populated and launched both the Bournemouth Tourism and Russell-Cotes Museum websites.

BBC Radio 4 & Radio 4 Extra
Work across PR and marketing, online and events for the flagship spoken word radio network. Rebranded key Radio 4 assets Desert Island Discs, Woman’s Hour and You & Yours.

Project lead on multi-disciplinary communications projects such as BBC at Edinburgh Festival Fringe, BBC Stand Up for Comic Relief, A History of the World in 100 Objects.

Production coordinator on national spoken word radio programmes including Woman's Hour, Front Row, You & Yours, The Listening Project Symphony and Heart and Soul.

BBC Strictly Come Dancing

Organise marketing and press for BBC’s biggest Saturday night entertainment show.

Mr Kyps

Programme and promote this 500 capacity spit and sawdust music venue.

Bournemouth International Centre & Pavilion Theatre

Coordinate all aspects of events marketing and promotions in these concert and theatre venues.